Frank van Ree

In my professional life I have been mainly active as agency producer and as Head of Production for advertising agencies. In these positions I could make good use of and further develop my talents for organization, communication, coaching, budgeting, contract development, diplomacy and time management.

Previous to my career in advertising I worked as music producer/sound technician in the music world: an experience which proved very useful to me later when making advertising productions. During my first years as producer, I also did casting, film and sound editing as well as production. All in all, this formed a good basis and with my creative insight into advertising, film, music, photography and digital & social media it made me a weathered all-round producer.

I am practical and problem-solving by nature. There is no problem that cannot be solved. Through my years of experience with both national and international productions, my knowledge of production companies and directors, for both high- and low-budget productions, is considerable.

During my career as Head of Production I have also been involved within the VEA in drawing up standard contracts between the VEA and the VCP, and the VEA and the NAA.


  • Social and diplomatic skills
  • Strong in production management
  • Focused on finding solutions
  • Creative insight
  • Effective time and resource management
  • Up-to-date knowledge and experience of digital & social media
  • Innovative with production methods
  • Clear in communication and management of expectations
  • Up-to-date knowledge of the technical and creative production aspects.
  • Many-sided experience with large and small budgets.
  • Competent and successful in contract negotiations


2009-present Freelance Senior Producer
Clients: Etcetera/ Y&R NotJustFilm/ W + K/ Amsterdam Worldwide/ TheBrandHotel/ Hectic Electric/ Lemz/ Achtung!/ TBWA\Neboko/ ManaMedia/ DutchDuo/ Made For Digital/ The Boardroom/ JWT/ Kingsday180/ FHV BBDO.

2007-2009 Head of Production
StrawberryFrog/ Amsterdam Worldwide

1997-2007 Head of Production

1996-1997 Freelance agency-producer
Clients: McCann-Erickson/ Wieden + Kennedy/ Publicis / Marco Klein & Partners

1995 Head TV department
Lowe Kuiper & Schouten

1991-1994 Producer/ Studio Manager
Marco Klein & Partners,

1990-1991 Studio manager/ Producer/ Geluidstechnicus
Amsterdam Music Promotions

That was a project for Lemz; the client was IKEA.
In the course of one year we made a different commercial for every day of the week: that made 365 in all! Together with Cake-film we devised a system that enabled us to produce so many commercials with good directors and actors, even with a relatively low budget. The final costs came out at roughly 3,000 Euros per commercial.
For the creative team of Lemz and the marketing team of IKEA in particular it was an enormous challenge to develop so many scripts together!
Hewlett Packard, a client of Publicis where I was Head of Production, was keen to have an action commercial on TV within a week.
That meant that after receiving the briefing, we sent concepts including costing and schedule to HP within I day.
The next day, after approval, we briefed the director, organized the casting, booked the studio etc.
Day 3 filming and editing, day 4 sound and film editing, recording the voice-over and delivering to the broadcasting channels.
And HP was of course involved at every stage!
The ultimate result was low costs, a short production process and a highly successful campaign!
In 2001 I produced a worldwide TV campaign for Publicis Dialog for the ECB. The aim of the campaign was to inform non-euro countries about the introduction of the euro in January 2002.
It was a remarkable production with 16 days of filming throughout the whole of Europe and a long postproduction period at BUF in Paris.
It was a politically sensitive project, which meant that the set was regularly visited by politicians and members of the press.
Security was also high, because apart from the ECB no-one was allowed to see the notes and coins. Especially not the Mafia. The ECB however had received indications that the Mafia had found out about our filming schedule. That made for quite a bit of suspense during filming in Italy! In the end everything went off safely and the commercials were a great success.

A selection from my portfolio.